If you are applying for a sales job then always remember that the person receiving your applications and reviewing it may well be a senior sales managers themselves. This makes it even more important for you to have a well written results orientated CV, as they will be looking carefully at your communication skills, your sales record and how you present yourself to them.
If you can convince a recruiter through your CV that you are the best person for the job then you have a good chance of getting the job. The best way for a sales executive to do this is to show a consistent track record of your sales achievements.
Sales related CV templates for various roles:
How to write the best Sales CV ever
Now if you are already an experienced and successful sales executive then you have a major advantage over others. As you’ll have the marketing skills and knowledge to sell your employers products, you can now use these same skills to sell yourself. Remember those involved in marketing and sales must be results driven and also show a proven ability to prospective employers that they can increase sales of their products or services.
When developing your sales CV give examples of your experience in marketing and promotions, business development, customer service etc, Focus on your communication skills and ability to develop good relationships with clients and customers.
As a accounts manager give examples of how you have hit your sales targets, demonstrate your knowledge of brand merchandising and listening to customers requirements. Keep your CV relevant and to the point, mention key points like how you have exceeded your sales targets, gives dates and details of these.
Areas to focus on
Sales achievements
If possible give details of the percentage by which you have increased sales for your previous employers, for instance: ‘increased sales of ‘product x’ by 20% over a 6 month period’. If your application is successful and you are invited to a interview then your should consider developing and printing out graphic charts to demonstrate your achievements.
Major contracts
Mention your involvement in winning major contracts with customers.
Sales targets
If you have met all of the sales targets that were set for you then again give details of this.
Profits
Demonstrate how your work performance maximized profits and increased turnover for your previous employers, if you can try to give actual figures.
Product / market knowledge
Explain your in-depth knowledge and expertise of your industry. Highlight major players in the market, their latest products and services and how you keep up to date with market trends etc.
Business development
Give details of any ideas you had on merchandising and promotions, incentive schemes etc.
Minimizing costs
Highlight examples of how you helped to cut costs in your previous employment. For instance the phone bill for your office or department fell by 20% because you sourced a different and cheaper telephone provider.
Reporting to senior manager
Show how you regularly gave presentations to senior management on performance, competitor analysis and the identification of new markets etc.
Customer service
Your ability to maintain high customer care and after sale standards.
Administrative skills
A good sales person does more than simply sell, they also have to keep accurate and up to date records of all their existing and future potential clients. Therefore mention your administrative skills, attention to detail and also your ability to use the latest IT accounting software. Efficient office based skills are important as they can improve company efficiency and help save time.
Training new sales staff
If you have had previous responsibility for mentoring or training new staff then give details, mention things like on the job mentoring and your ability to motivate junior staff.
Sales lead enquires
Mention your ability to successfully process and turn leads into actual sales.
Relationship building
Focus on your ability to strengthen and develop links with existing customers and to create relationships with new ones.
In a sales CV also mention your:
• Ability to communicate with existing / new customers & build relationships with them.
• Experience of researching new markets and potential new customers.
• Ability to do product presentations to single clients or groups.
• Budgeting and cash flow.
• Carrying out risk assessments on projects and issues.
• Any experience you have of representing your company at trade shows.
• Managing a team of sales staff.
• Experience of setting sales targets and them monitoring performance.
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